SEO Expert

Sunday, November 25, 2007

Absolute & Relative Links How Do They Rank?

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.
Absolute: You use the entire url pointing to the designated page.
ex. www.yoursite.com/page1/index.html
Relative: You use an automatic path to the file
ex. /page1/index.html
Relative gives a path that is "assumed". Your browser will automatically "assume" to put http://www.yoursite.com/ before the link.
When researching these two methods, I used 4 factors to consider:20 Different popular search termsTop 20 listingsTop 10 "Inbound Links" for pages within the siteRelative/Absolute urls NOT images
So here's the results of this study:The average results within the 20 search terms had a ratio of: Absolute 40% / Relative 60%The average inbound links for each site I researched had a ratio of: Absolute %50 / Relative 50%So it seems safe to say that Google doesn't necessarily rank "absolute/relative" paths differently.
Google may recognize the fact that neither method is wrong, it only reflects the designers preference.There's only 1 type of Absolute and Relative paths that get a bad rank. Web sites that use "tracking url's" or data base urls get a significant reduction in page rank emmediately.
The easiest way to notice this in action is to go to http://www.pogo.com/ (Online games). You would think that pogo has a great rank but nope, in fact their main page rank is 0/10. This happens because every time google crawls through their url, the site is different.
So if you care about page rank, keep your url's the same as the day your site was born!

Guest Author Martin Lemieux http://www.flyinggelatingames.com/The Web Clinic - FREE MARKETING TOOLShttp://www.thewebclinic.com/

Wednesday, April 12, 2006

SEO Expert

How to Boost Your Traffic and Profits with Content!

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!...

1. Boost your search engine ranking
and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links "sprinkled" throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list)...

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your "paid" product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one "constant" in Internet marketing, it's this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate
no cost traffic is by submitting ready-made articles to "content hungry" web-site and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)...

When submitting your site to the main Search Engines I recommend you to visit one of the best SEO of the net, Axandra.com copy and paste this link in your search box browser
You can go to their sites and download freely an excellent tool to start analyzing your web page.

...Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content...

With the declining effectiveness of many of the online advertising methods that we've relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

Learn all about SEO optimization, free!