SEO Expert

Sunday, November 25, 2007

Absolute & Relative Links How Do They Rank?

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.
Absolute: You use the entire url pointing to the designated page.
Relative: You use an automatic path to the file
ex. /page1/index.html
Relative gives a path that is "assumed". Your browser will automatically "assume" to put before the link.
When researching these two methods, I used 4 factors to consider:20 Different popular search termsTop 20 listingsTop 10 "Inbound Links" for pages within the siteRelative/Absolute urls NOT images
So here's the results of this study:The average results within the 20 search terms had a ratio of: Absolute 40% / Relative 60%The average inbound links for each site I researched had a ratio of: Absolute %50 / Relative 50%So it seems safe to say that Google doesn't necessarily rank "absolute/relative" paths differently.
Google may recognize the fact that neither method is wrong, it only reflects the designers preference.There's only 1 type of Absolute and Relative paths that get a bad rank. Web sites that use "tracking url's" or data base urls get a significant reduction in page rank emmediately.
The easiest way to notice this in action is to go to (Online games). You would think that pogo has a great rank but nope, in fact their main page rank is 0/10. This happens because every time google crawls through their url, the site is different.
So if you care about page rank, keep your url's the same as the day your site was born!

Guest Author Martin Lemieux Web Clinic - FREE MARKETING TOOLS


  • At 6:45 AM, Anonymous Daniel said…

    Is it important this "Absolute and relative links...?
    Yes, I think everything that means to improve your site is good.

    For more accurate and FREE tools I have a site for you:

    Good and Free!

    Keep this blog up, please.
    Thank you very much.


  • At 2:40 AM, Anonymous Seo Expert said…

    For any website to be successful, it has to be SEO optimize. I am also here wondering for seo expert for taking my business to the next level.

  • At 5:57 AM, Blogger D2D said…

    ya i know successful business is seo..
    business as like a diamond


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